- 🌊 Custom Web Design
- 💻 Digital Marketing
🞧 Health and Beauty
🗺 Edmonton, Alberta
- 🌊 Responsive Design
- 📱 Built for Mobile
- 📈 Search Engine Optimization
About the Project
Responsive Web Design and Development for a Permanent Cosmetics Clinic
A premium cosmetic upgrade for a premium cosmetics company.
Despite being a leader in the Canadian permanent cosmetics industry since 1993, Dermillusion had never had a professional website before contacting Awoven Media. They were looking for a stylish, minimalist design to match their brand identity as a premium beautifying clinic, and their primary goal in establishing a web presence was to provide detailed information about their procedures to potential clients - and ultimately to direct those clients to one of their three Edmonton-area locations.
Working collaboratively, we established a simple black-and-white aesthetic with a soft colour palette of golds, blues, and pinks to draw the eye to specific bits of information. Throughout the site we decided to incorporate several key brand trademarks like circular images, special cursive styling of the word "Dermillusion", and the distinctive swirl of dots that defines the company logo. Content-wise, we opted to use simple tabs and accordions to keep a focus on the most important text without sacrificing access to finer details.
All told, Dermillusion ended up with a modern, responsive website that further establishes them as a premium cosmetics brand. They also made use of Awoven's expert copywriting and copyediting services to make sure that everything from treatment descriptions to their FAQ page reflected their commitment to professionalism.