Lori Lalonde


Lori Lalonde Mortgages

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Project Type

  • 🌊  Custom Web Design
  • 💻  Digital Marketing


💵  Mortgage / Finance


🗺  Dawson Creek, B.C.

Project Features

  • 🌊  Responsive Design
  •  📱    Built for Mobile
  • ✍  Sitewide Copywriting
  • 📈  Search Engine Optimization
  •  𝐖   WordPress Integration
  • 🙌  Social Media Management
  • 📰  Ongoing Blog Posts
  • 📊  Full Site Maintenance

About the Project

A Professional Website, Blog, and Digital Marketing Campaign for an Independent B.C. Mortgage Broker

Getting people more engaged with mortgages.

Despite having achieved incredible success in her Northern B.C. service area, independent mortgage broker Lori Lalonde felt she could be doing more to set her business apart from other brokers in the region. To do this she wanted to take fuller advantage of digital marketing, and she came to Awoven looking for social media expertise, professional writing for her ongoing mortgage blog, and a custom-built website to put her leaps and bounds above her competitors.

We began by giving her existing WordPress website a quick overhaul to match the newly professional tone of her mortgage blog, and started promoting these blog posts with a new Twitter account. We jumped into a bi-weekly publishing schedule, researching and writing articles about the latest Canadian mortgage news with minimal oversight from Lori, who saw an immediate increase in online traffic. While this was happening we began designing a custom personal website for Lori to expand her digital presence and place her as the gold standard of Northern B.C. mortgage brokers.

This new website, seen above, was built from the ground up with search engine optimization and the goal of attracting new customers in mind. We wrote simple, clean copy to explain the benefits of using a broker and to highlight Lori's success in the industry, and included an online mortgage application and custom referral form to drive leads. We finished by integrating Lori's mortgage blog and Twitter feed directly into the new website so that it could become the central hub of her entire digital identity.

Lori Lalonde Mortgages has been working with Awoven Media since 2014, and though Lori's mortgage blog has come to a close after dozens of successful posts, we still get a call whenever the company needs fresh, professional copywriting or quick work on the website.

Ready to take your business to the next level?