- 🌊 Custom Web Design
- 💻 Digital Marketing
💵 Mortgage / Finance
🗺 Fort St. John, B.C.
- 🌊 Responsive Design
- 📱 Built for Mobile
- ✍ Sitewide Copywriting
- 📈 Search Engine Optimization
About the Project
A Beautiful, Custom Branding for a Burgeoning B.C. Mortgage Business
"Mortgages Made Easy" made easy.
Peace Country Mortgages was looking to posit themselves as the industry standard for mortgage services in Northern B.C. With multiple offices open across the province and more on the way, they needed a slick, professional website to unify their brand and help set them up for further success.
The project goals, as we worked out together, were threefold: to present clear summaries and descriptions of mortgage services for a layperson audience, to provide full contact information for the company's offices and individual brokers, and to include a simple way for potential homeowners to get in touch or fill out an online mortgage application. We accomplished these goals with a simple, single-page layout designed to give browsing customers the broad strokes of the company's services and areas of expertise. We utilized not only the soft blue and white color palette the brand had already established, but also the triangular "rooftop" theme of their logo, which became a stylish motif throughout the site. Most prominently, we put an attention-grabbing "Apply Now" button in the site's navbar, in the shape of a house that extends beyond the menu items beside it.
We completed the design with all-new marketing copy that we wrote just for the new website, to match the easygoing aesthetic and aims of simplicity and brevity.